New decade, new us: launching a refresh of Health Diagnostics’ brand and communication

With the 2020s having just rolled around and with digital innovation in the realm of cardiovascular disease prevention high on the agenda, we felt it was time for a refresh to show just what we can do in that regard! So what have we done?

Re-structuring our communication

At Health Diagnostics, we’re over a decade into supporting the NHS Health Check Programme, having been closely involved since it was first introduced. With exciting new developments emerging from our pipeline and having gained a vast amount of experience supporting the Programme, we felt that now was time to refresh our messages in line with these changes and learnings.

As you’ll see from the ‘Home’ page of our new website, our systems and services fall into two core business areas:

Commissioners of all kinds can build flexible solutions that meet their local needs by selecting systems and services from these two core business areas. For more details on each of the systems and support modules on offer, visit our Cloud Suite and Project Support pages.

An updated look/feel

We’ve launched a refresh to our logo, having pared back our former purple colouring to give a sleek grey and orange look.

We’ve also introduced two new colours – blue and red – as seen in the video at the top of this page and on the home, to represent the two core business areas outlined above.

These updated design principles have also been replicated in print, with our exhibition space at Public Health England’s 2020 CVD Prevention Conference reflecting the changes:

Proven results

Having spent a number of years establishing an industry-leading reputation, so we felt we should talk more about our credentials and expertise!

On the Proven Results page on our new website, you’ll find brief accounts of a number of the projects that we support. Head to that page to find information on, for example:

  • Our work supporting the seven CCGs across Kent to manage and deliver the local NHS Health Check Programme
  • How we’ve collaborated extensively with Imperial College London’s Dept. of Primary Care and Public Health in helping to establish the evidence base for CVD prevention
  • The pioneering prevention programmes that we’ve supported in Welsh Health Boards such as Aneurin Bevan UHB to implement

We’re very excited to reveal the changes and hope that they demonstrate the extent to which Health Diagnostics truly are the health check solution specialists. If you’re curious about any aspect of what we do, get in touch to find out more!

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